Let’s discover the phenomenon that created this company with the great capacity for vision and innovation. It has a market capitalization of over $50 billion. The stock on the stock exchange is worth about five billion dollars. The subscribers are more than 170 million. Active listeners grew by just under 20% to exceed 380 million. Spotify is crushing the numbers.Īd sales in 2021 increased 75% to nearly $375 million. It teaches us all something basic, to have a peaceful life and maybe one full of successes. While he struggled to get out, he learned a very important life lesson. However, there was a phase in his life when Daniel fell into a very dark tunnel. Spotify was created as an antidote to music piracy. Since 2006, he has convinced music labels and artists that the future of music would be on his streaming platform.

It is still an idea of founder Daniel Ek. Some have said that it will become the Instagram of music. Perhaps other genres will take note.Spotify is undergoing another incredible metamorphosis today. In dance music, we already see trends of singles and EPs to make for more consistent releases. For a million streams, it’s only $3,000-$4,000 and only a fraction of artists will make it that far. Then again, as of January 2019, Spotify reports that it pays out between $0.00331 and $0.00437 per stream to rights holders, which is a pittance.

It is about putting the work in, about the storytelling around the album, and about keeping a continuous dialogue with your fans. The artists today that are making it realize that it’s about creating a continuous engagement with their fans. It’s hard to disagree with his perspective: There is a narrative fallacy here, combined with the fact that, obviously, some artists that used to do well in the past may not do well in this future landscape, where you can’t record music once every three to four years and think that’s going to be enough. Given the current trends in dance music, we don’t doubt it.

Instead, he thinks fans and artists alike are leaning toward a model that constantly engages the audience. Spotify CEO Daniel Ek for one believes gone are the days that artists would put out records once every few years. The music industry is constantly changing, and while there’s no way to fully predict what will happen in the future, insiders have their ideas.

Spotify daniel ek